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UFC Announces Global Licensing Partnership With Opro
Las Vegas – UFC®, the world’s premier mixed martial arts organization, today announced a new multi-year global licensing agreement with OPRO®, the world’s largest manufacturer of mouthguards.
The partnership, which begins in 2018 and was negotiated by IMG, grants the oral protection company the rights to produce UFC branded mouthguards and provide bespoke guards to UFC athletes.
“OPRO has been a world-renowned manufacturer of mouthguards for more than 20 years and we are thrilled to launch this new global partnership,” UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said. “As an industry pioneer, OPRO has designed some of the most innovative guards in sports and we look forward to delivering these premium products to UFC athletes and the combat sports community.”
As part of this collaboration, OPRO will be able to brand the products and packaging for their Custom Fit, Self-Fit and Snap Fit product ranges, providing oral protection guards to athletes currently on the active roster.
“OPRO has ambitious international expansion plans for the coming years, and partnering with another hugely progressive and pioneering brand who are growing exponentially all over the world, particularly in key markets for us such as Asia and the Americas, is truly exciting,” OPRO Chief Executive Officer David Allen said. “This partnership with UFC reflects our continued growth in the combat sports market and we look forward to working with them as we kit out more and more UFC athletes with OPRO guards.”
UFC athletes will have the option of wearing mouthguards by OPRO while training or competing inside UFC’s world-famous Octagon®. OPRO will also offer UFC branded guards to combat participants and fight fans for purchase at OPRO Mouthguards and through a network of key global retail partners.
OPRO will plan to showcase their new UFC product line in 2018 at ISPO in Munich, Germany from January 28-31, followed by Taispo from March 7-10 in Taipei, Taiwan and at IHRSA in San Diego, California, from March 21-24, alongside the rest of the OPRO licensed product range.
OPRO serves as the official mouthguard partner of a number of professional sporting organizations, including Great Britain Taekwondo, England Boxing, England Rugby, New Zealand Rugby, Australia Rugby and England Hockey, as well as the German, French and Italian Mixed Martial Arts Federations. For more information, please visit OPRO Mouthguards.
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Acquired in 2016 by global sports, entertainment and fashion leader, Endeavor, together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 163 countries and territories to more than 1.1 billion TV households worldwide in 35 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC on Facebook, Twitter, Snapchat and Instagram: @UFC.